Creating a Web Analytics Culture – SES, San Jose!

If you are planning to attend the Search Engine Strategies conference in San Jose, August 10-14, you don’t want to miss this really really cool session called Creating a Web Analytics Culture. I guess I am a bit biased because i am speaking at this session 🙂 , but seriously, you have a solid line up of speakers that will leave you with practical tips and methods to take your analytics program to the next level.

Who’s on the panel?

Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Ron Belanger, SES Advisory Board & Vice President of Worldwide Agency Sales, Omniture
John Marshall, SES Advisory Board & CTO, Market Motive
Richard Zwicky, Founder & CEO, Enquisite
Feras Alhlou, President, E-Nor, Inc.

You have vendors and consultants sharing their experiences and how to enable data-driven decision making in your organization.

For my presentation, I intend on sharing real life examples and case studies and to “show” more than to “tell”. And definitely no sales pitches (learned not to do that long time ago :)).

I hope to see you all at SES. Drop me a comment or email me directly for any specific questions on the session.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.