Technology Services

Cross Browser Testing, Website Authentication, Eye Tracking and more – The Monday August 8th Roundup

I was away last week packing my apartment and moving into a new neighborhood, so this is the first roundup in a while. I now live in a younger, hipper area with lots and lots of small dogs (that might be a bad thing…). Sadly it has increased my commute from 7 minutes to 20 minutes by bike. Oh, First World Problems.

This week we have posts on cross browser testing, website authentication, eye tracking and more.

Create

Attract

  • Greywolf again? Yep, this time on how to automate a Twitter feed using Hootsuite and Bufferapp. Sounds great yeah? Except that people HATE automated Twitter feeds, so unless it’s just augmenting your usual tweeting, then doing this isn’t going to net you much but bots.
  • Lots of companies really REALLY, need a better way to build up their email lists.  Fortunately, Bronto blog has them covered.

Analyze

  • L3 has a guide to tracking social media with web analytics. The process is fairly straightforward: track your traffic sources, sharing buttons, and filter all social media channels into their own mediums.
  • e-nor is being all technical and awesome again. This time describing how to track press releases, complete with code examples and all.

Optimize

  • GazeHawk has an article on Reddit, specifically how new users read it, and how experienced users read it. There is a fair difference between these, illustrating something that’s always bugged me about website tests: what happens when the experience of interacting with the website changes how people behave on it? It’s a pretty interesting look at how experience changes the way we interact with a site.
  • Do you want to feel depressed right now? Read UX Matters on embodied cognition and how it affects judgement and decision making. Yes, we really aren’t as rational as we think, even when we charge ourselves with being so. In one example, people in hiring positions were given heavier clipboards. In so doing, they rated the resumes they got higher. The article goes on to apply these principals to UX design rather well, making it a great read for anyone interested in this kind of psychology or UX.
  • Dan Lockton is finishing up his PHD, and in the process posting excerpts from his thesis on his blog. This week it’s behaviorism and its relation
CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 months ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

3 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

3 months ago

This website uses cookies.