CSS3, Honest Ad Targeting, and more… – The Monday June 21st Roundup

It’s official: winter is upon us. As of 7:38am EST winter has skipped the queue to beat summer aboard the bus. Summer has since decided to walk, and does not know what time he will arrive.

I had to put on a sweater this morning. A sweater! It’s late June, for crying out loud, my sweaters are all packed away in the back of my closet.

But to celebrate the longest winter day of the year, we’ve got Google patents on mixing local and normal results, transparent ad targeting, CSS3, and more.

• We start the week with the blog formally known as Trail of the Fire Horse (and previously known as Huo Mah) on a recently ‘re-released’ patent on how Google mixes local results with organic search to produce “no click” search.
• Advertising Age has an interesting article on a new online ad system that that allows users to see how ads are targeted at them.

• I’ve posted a lot of CSS3 stuff in the roundups, but this is pretty much the mother lode here:Smashing Magazines CSS3 mega post, compiling information from around the web on basic usage, tips, and awesome tricks with CSS3.
• Our friends over at Get Elastic have taken a look at javascript menus and their implications for SEO. The results aren’t surprising: well constructed  JS menus are just fine.

• Kaushik is back with how to leverage custom alerts to help identify known unknowns.

• UX matters hits close to home: how to make sure every form field is necessary. I really can’t stress the importance of doing this enough.
• Usability is in the details, according to useful usability.

• Inspiredmag has a very cool article on designing for touch screens, discussing why the touch web has to be radically different from the normal web. Key reasons include: precision, lack of hover, breaching the vertical model, and more.
• Finally: The Next Web on How the World Spends Its Time Online. See if you can spot the errors in this infographic.