Web Analytics

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate.

Data visualization tools, or dashboards as they are often called, can simply present data in a colorful and easy-to-understand format or they can be sophisticated analytics tools unto themselves, allowing users to manipulate the data in order to get answers to deeper questions. Some tools are simple graphical representations of the business data and others border on artistic.

Either way, if your end goal is to communicate information across a broad range of stakeholders and spark the kinds of conversations that can help create a competitive advantage, data visualization tools can be a huge asset to your organization.

Join us for a free webinar to get an overview of data visualization solutions and learn how they can prove to be one of your most powerful tools to unlock the value in your organization’s data.

Register now! Webinar: Practical Guide to Dashboards for Digital Channels

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 weeks ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

4 weeks ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

1 month ago

This website uses cookies.