We have been hard at work over the past few months doing what we can to share analytics tips, best practices and the latest from the trenches relevant to the measurement industry and those on their road to becoming analysis ninjas :). We have had the pleasure of connecting with some influential media outlets and thought it would be beneficial to share some of our recent published pieces with our blog followers. Feel free to click through these links to review the entire piece.
E-Nor’s Co-Founder and Principal Consultant, Feras Alhlou was recently featured on MO.com, a website highlighting entrepreneurs from all industries and all around the world. This online publication examines what makes entrepreneurs tick and shares with readers their habits, strategies and business philosophies. Feras’s feature begins with a quote that encapsulates his drive to make E-Nor successful, “Delivering and measuring results, then sharing those results with our clients, along with demonstrating the positive impact on their bottom line was (and still is) very satisfying to me.”
A lot of what E-Nor does day-in and day-out is focused on web marketing today. So what better place to provide editorial content then a publication titled just that! Web Marketing Today provides articles, video and webinars on current industry-related topics such as Advertising, Analytics & Testing, Lead Generation and more. E-Nor contributes material relevant to our analytics consulting services that Web Marketing Today’s readers are interested in learning more about. Check out Analytics in an Hour, our four-part series on Understanding Google Analytics, Google Analytics Real Time: Instant Analysis and our most recent article, Using Google’s In-Page Analytics.
CampaignAlyzer- Our first feature on the Google Analytics blog was for our tool, CampaignAlyzer, which was the proud winner of the Social Media Favorite Award at the latest GAUGE conference held in Boston.
The competition was fierce, but CampaignAlyzer, a web-based solution that acts as a central repository platform where organizations can store their marketing campaign values in one database, caught the love of the audience and social world! The application streamlines campaign tagging into a process that is efficient, timely, accurate, adaptive, value-added and business critical.
Cost Data Import- Ever wanted to measure return on investment from multiple digital channels? Import data from multiple channels and review them in a custom report for cost analysis of traffic sources. See how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs. E-Nor was featured on the Google Analytics Blog as a partner who implemented the cost data import successfully for a client (OEMPCWorld).
The PR team at E-Nor always tries to keep content timely and current, which is why we released an article just this week on Data Analytics for a Profitable Holiday Season through Independent Retailer’s online publication. This article provides valuable information to retail store owners and marketing managers on what and how to measure digital data just in time for Black Friday and Cyber Monday. We shared tips, suggestions and resources to ensure you have a profitable holiday season.
Feras spoke on a number of different occasions this fall, one of which was at the Conversion Conference last month in Fort Lauderdale, Florida. As a speaker at the event, Feras touched on the topic of Big Data’s Perfect Storm: Actionable Customer Insights from the Cloud. Here, conference attendees learned about the “magic powers” of Big Data and data integration to provide the 360 view of customers and stitching data from multiple sources (campaign costs, CRM, web analytics data) to produce insights on reducing lead acquisition costs and overall cost per qualified lead.
E-Nor was featured on PUNCH Media & Marketing Made Easy radio show 1220 a.m. KDOW, The Wall Street Business Network, where Feras spoke on the topic of Web Analytics & Marketing Optimization. Listeners gained knowledge on measuring online marketing activities with email marketing campaigns, website offers and social media measurement. (Archived episodes aired October 6, 2012.)
A brief talk on Quantitative and Qualitative Insights was also posted on Webmaster Radio earlier this month. Feras spoke on how to uncover and diagnose conversion problems.
We have several other editorial pieces in the works, so watch for E-Nor popping up the media or at an upcoming industry event!
Leave us a comment if you have any feedback or suggestions on future topics.
Happy Reading and Happy Thanksgiving!
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