Shopping for a coffee grinder recently, I visited my favorite coffee site, www.greenbeanery.ca. After finding a model I liked and navigating to its product page, I noted a link to reviews at the bottom:
Now consider how reviews are handled on www.petwellbeing.com. Customer ratings are clearly indicated on product pages, as are the number of product reviews:
Where a product has not yet been rated and reviewed, they indicate this fact. And of course they offer me a chance to be the first to express my opinion:
Showing the number of product reviews upfront is just another small way of demonstrating to customers that you value their time.