It’s that time again! I will speak at my 27’th eMetrics conference!
eMetrics Boston is one of the most important events in the digital analytics industry.
For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely-knit community.
For seasoned attendees, eMetrics is a family reunion; an opportunity to meet with friends, share thoughts and do a deep dive on topics initiated through social media.
After San Francisco and Toronto, I’m glad to bring our new workshop to Boston “Mastering the Digital Analytics Process” is a new full-day workshop focused on one thing: the analysis process. The lack of a systematic, proven methodology is the biggest impediment to your career and to developing a culture of digital analytics within your organization. If you have more work than you can handle, more data than can possibly be analyzed, no management buy-in and you’re struggling to deliver good quality analysis and insight – this workshop is for you!
I’ve presented this session dozens of times at eMetrics and other events in North America and Europe. I was going to offer a different topic but Jim Sterne insisted I do it again. It always receives high marks – thought provoking, instructive, entertaining, it’s one of few sessions where you can get back to the office with tangible and readily applicable action items.
Along the same lines, hear Dylan Lewis of Intuit, Carey Wilkins of Evolytics and me share our thoughts on so-called “frameworks” – “well-defined tactics for mastering, with simplicity, the complex environment of an organization”. This promises to be quite interesting and chock full of anecdotes and tips!
Digital Analytics Association members: Get a 20% discount or use promo code “EMSBOS13” to get 10% off.
Curious? Check out the details on the eMetrics website. Contact Cardinal Path to do a deep digital analytics maturity assessment and develop a roadmap that will leverage your strengths and address your weaknesses.
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