Event Tracking in Google Analytics Universal through Google Tag Manager [VIDEO]

Google Tag Manager Version 2 Update

The GTMv2 update for this video is posted on gademos.com.

Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.

Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content – to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.

And because you can opt for Google Analytics Universal tags within Google Tag Manager, you’ll be able to take advantage of new Google Analytics tracking features as they become available, usually without any actual coding.

The following tutorial video discusses Google Analytics events, Google Tag Manager, and how they work together. If you’re already familiar with any of the topics, you can refer to the timeline below to jump to specific points in the video.

If you have questions or comments after viewing the tutorial, or if you’d like to share your experiences with event tracking or Google Tag Manager, please post below.

[videoembed url=”https://youtu.be/-H_TikHFfso”]

Eric Fettman

Director of Education & Technical Application As an educator and coach, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is coauthor of Google Analytics Breakthrough: From Zero to Business Impact and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.