How GDPR Threatens to Upend your Marketing if You’re Caught Unprepared

The digital era has finally converged with the steady rise of consumer influence to create a new paradigm of personal data–one where consumers make the rules. The result is a rapid rise in legislation and regulations around personal data and security, the latest and most expansive of which is the EU’s General Data Protection Regulation (GDPR.) With its May 2018 enforcement deadline quickly approaching, the pressure on marketers to get their organizations prepared is mounting yet few have gotten started on necessary steps.

On Tuesday, January 16, we’re teaming up with Lytics for a GDPR Roadmap for Marketers webinar to share a practical framework for achieving GDPR compliance. While compliance may be viewed as falling within the scope of CIOs or CTOs, the threat of fines and reputational damage makes it a reality for marketers and it is marketing that is ultimately accountable. Additionally, the requirements are not solely for organizations based in the EU. Take note – if you deal with customers in the EU and hold their data, GDPR applies no matter where you are located.

GDPR readiness is a serious matter and one that you’ll want at the top of your priority list going into 2018, if it isn’t already. No matter where you are with your own efforts, there’s a lot to consider. Join our session to learn about GDPR’s far-reaching impact including its effects on: opt-in process, consent requirements, implications for email marketing, and consequences of non-compliance. Even if you can’t join, you won’t want to miss the recording so be sure to sign up.

In the meantime, check out Cardinal Path’s MarketingLand article to get a head start on next steps.

Read the MarketingLand article: GDPR: A 10-step action plan

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