Google Analytics for Ecommerce – Part 2 – Product Comparisons

Click here to see Part 1 of our series “Google Analytics for Ecommerce – Part 1 – Segment by Product Categories”.

Another place that you may not have thought of that can give you a little bit of insight into how popular your products are is the “comparison” function on your Ecommerce site. If a product is being compared often (then purchased), it’s clearly a hot product. If the product is being compared and not purchased, maybe something is wrong. And if a product is not even being compared, maybe it’s stale.

Each scenario can help you decide what actions to take. Maybe you want to promote your stale products more aggressively on banners, email marketing, etc. Maybe you want to get rid of the stock all together.

Here’s our video on how to track product comparisons:

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.