Google Analytics Seminar @ Search Engine Strategies – SES Chicago, October 22, 2010

October is a busy training month for us and we love it!

If you are not attending our Google Analytics workshop at SMX NYC, and happen to be in or around Chicago, you don’t want to miss our upcoming half-day seminar at Search Engines Strategies (SES) Chicago at the Hilton Chicago on Friday October 22, 2010 from 1-5pm, buy your seminar pass today at $845!

There are a number of search marketing workshops taking place on the 22nd, so check out any of the morning sessions, and more importantly (we’re not biased :)), make sure to attend E-Nor’s session in the afternoon. Mark your calendar and register today.

So why should you attend?

Sure, you want to spend your training budget, add something to your resume and just really want to meet in person 🙂 (and these are all valid reasons) but what else can SES Chicago do for you? Well, if you are struggling to go beyond basic web metrics of visitors and pageviews and want to move into actionable insights, this seminar will put you on the right track. You will learn how to improve your return on investment (ROI) on marketing campaigns and utilize analytics insights to optimize performance.

What will you learn about Google Analytics in a 1/2 day?

Marketer/Business Focus – Strategy & Planning

Understand the user interface & clever stuff you can do with Google Analytics
Campaign Tracking – measure performance of search, email, banner campaigns

Webmaster/Technical Focus – Implementation

Accounts & Profiles, Filters & Goals – structure your data properly
Advanced Segmentation & Custom Reports – powerful ways to find insights

Who Should Attend?

Business, marketing and technical management and staff
Webmasters
Business owners
CMOs

We will have ample time for Q&A and I’ll be hanging around for an additional hour for hands-on analytics review and advanced analytics questions.

Again, the seminar is in Chicago on Friday October 22, 2010 from 1 to 5pm. Register today and invest in learning!

I look forward to seeing you at SES Chicago.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.