The digital marketing space is constantly evolving and for those of us in the web analytics industry, staying up-to-date and relevant is a challenge (for some of us analytics geeks, this is the only thing that keeps us going! ). Virtual marketing conferences keep you informed, but your job doesn’t end here- you are still expected to generate more revenue, reduce costs and improve the return on investment for your marketing campaigns, all in a ‘New York minute’ :). You know analytics will do the trick, but where and how can you get the proper training? Easy. Come and learn the tools of the trade at a full day hands-on Google Analytics training. 
If you’re convinced and ready to register, do so before October 3. Feel free to use this code for a $100 dollar discount: smx100gaw (case sensitive). You can register here and enter the promo code or just click on this URL. But if you’re holding out and still need a bit more convincing, check out some (uncensored :)) testimonials from previous training attendees. The training will cover some basics, but will focus on much needed, yet underutilized, best practices. We will also explore various advanced topics and leave a lot of time for Q&A. You’ll be prepared for morning’s work with specific action items to implement on your own site (or your clients’ sites). So whether you’re a marketing manager, a technical webmaster, or a consultant, and whether you’re working for a start-up or a Fortune 500, this workshop will help you leverage Google Analytics to the fullest.
If you’re convinced and ready to register, do so before October 3. Feel free to use this code for a $100 dollar discount: smx100gaw (case sensitive). You can register here and enter the promo code or just click on this URL. But if you’re holding out and still need a bit more convincing, check out some (uncensored :)) testimonials from previous training attendees. The training will cover some basics, but will focus on much needed, yet underutilized, best practices. We will also explore various advanced topics and leave a lot of time for Q&A. You’ll be prepared for morning’s work with specific action items to implement on your own site (or your clients’ sites). So whether you’re a marketing manager, a technical webmaster, or a consultant, and whether you’re working for a start-up or a Fortune 500, this workshop will help you leverage Google Analytics to the fullest.Training agenda
Morning Session – Marketer/Business Focus – Google Analytics Strategy & Planning
- Web Analytics Strategy – approach, opportunities and limitations
- How It Works – overview, accuracy and privacy implications, integrating with other data
- Practical – understanding the user interface
- Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Google Analytics Implementation
- Accounts & Profiles, Filters & Goals – structure your data properly
- External Campaign Tracking – measure performance of search, email, banner campaigns
- Reporting – dashboards & insights
- Advanced Segmentation & Custom Reports – powerful ways to find insights
