The digital marketing space is constantly evolving and for those of us in the web analytics industry, staying up-to-date and relevant is a challenge (for some of us analytics geeks, this is the only thing that keeps us going! ). Virtual marketing conferences keep you informed, but your job doesn’t end here- you are still expected to generate more revenue, reduce costs and improve the return on investment for your marketing campaigns, all in a ‘New York minute’ :). You know analytics will do the trick, but where and how can you get the proper training? Easy. Come and learn the tools of the trade at a full day hands-on Google Analytics training. If you’re convinced and ready to register, do so before October 3. Feel free to use this code for a $100 dollar discount: smx100gaw (case sensitive). You can register here and enter the promo code or just click on this URL. But if you’re holding out and still need a bit more convincing, check out some (uncensored :)) testimonials from previous training attendees. The training will cover some basics, but will focus on much needed, yet underutilized, best practices. We will also explore various advanced topics and leave a lot of time for Q&A. You’ll be prepared for morning’s work with specific action items to implement on your own site (or your clients’ sites). So whether you’re a marketing manager, a technical webmaster, or a consultant, and whether you’re working for a start-up or a Fortune 500, this workshop will help you leverage Google Analytics to the fullest.
Training agenda
Morning Session – Marketer/Business Focus – Google Analytics Strategy & Planning
- Web Analytics Strategy – approach, opportunities and limitations
- How It Works – overview, accuracy and privacy implications, integrating with other data
- Practical – understanding the user interface
- Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Google Analytics Implementation
- Accounts & Profiles, Filters & Goals – structure your data properly
- External Campaign Tracking – measure performance of search, email, banner campaigns
- Reporting – dashboards & insights
- Advanced Segmentation & Custom Reports – powerful ways to find insights