Google Conversion University

Yesterday I attended the Conversion University conference at Google here in Mountain View. Avinash had a couple of very informative sessions on creating a “data driven” culture in your organization (or your clients’ organization). I really recommend you get his book, Web Analytics – An Hour A Day, if you haven’t done so.

These sessions will soon be available on YouTube and the sessions from the previous Conversion University Day have been available for a while now. Even if you are not using Google Analytics, the sessions are still very applicable.

There were a number of very informative sessions on Adwords, Google Website Optimizer (GWO), GA Hacks , a number of case studies, as well as a review of the new features that will be rolled out soon in Google Analytics.

There were also a number of very friendly and helpful Google engineers and specialists that were around to answer questions from the audience in the breaks and in the lab time.

Many thanks to Brett, Jeff, and the others who put this event together.

PS. Lunch was excellent too! 🙂

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.