Web Analytics

Google Cookies exposed by WASP

This is a quick, short update to my previous blog on the WASP.

Stephane Hamel’s Web Analytics Solution Profiler ver. 0.73 now exposes Google Analytics __utma, __utmb, __utmc, __utmv and __utmz cookies as well as Google Web Optimizer’s __utmx and __utmxx cookies.

For more details and the download link check out the previous blog post.

The anatomy of Google Analytics cookies is discussed here with the next installment due next week.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

1 month ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

2 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

2 months ago

This website uses cookies.