Strategy

Google Tag Manager Essential Training now available on Lynda.com

Cardinal Path’s co-founder and senior partner, Corey Koberg conducts the latest Lynda.com course on Google Tag Manager (GTM) – technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.

In this two-hour course, Koberg – a GTM expert – teaches the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. The session also provides crucial, time-saving best practices for working with Tag Manager.

Learn more and register for the Google Tag Manager Essential Training on Lynda.com.

Author

chiles

Share
Published by
chiles

Recent Posts

Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools…

2 weeks ago

Mastering GA Custom Metrics – Best Practices & Pitfalls to Avoid

In our previous post, we covered why custom metrics in GA matter and how to…

3 weeks ago

Unlocking User Behavior: The Power of Session Replay + AI Analytics

In today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers,…

3 weeks ago

This website uses cookies.