Google Tag Manager Naming Guide

Good governance begins with good naming.

Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to guide your naming for the following Google Tag Manager features:

  • tags
  • triggers
  • variables
  • folders
  • workspaces
  • environments
  • versions

Download, review, and adapt to your organization’s needs.

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

1 month ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

1 month ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

2 months ago

This website uses cookies.