Google Tag Manager Naming Guide

Good governance begins with good naming.

Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to guide your naming for the following Google Tag Manager features:

tags
triggers
variables
folders
workspaces
environments
versions

Download, review, and adapt to your organization’s needs.

Eric Fettman

Director of Education & Technical Application As an educator and coach, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is coauthor of Google Analytics Breakthrough: From Zero to Business Impact and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.