Paid Search

Google Website Optimizer (GWO)

I was traveling last week at my Ambassador Training Session and super swamped this week catching up, so I missed few days of reading my blogs and forums and it seems that I am two years behind! 🙂

One the most important announcements this week from Google is the availability of Google Website Optimizer (GWO) to all AdWords users. The folks at Google did a fine job with this tool.

We were beta testing the GWO on a few of our accounts and the results were pretty amazing. I read somewhere today that this is like free money! The tool allows you to test various combinations of copy & images on your landing pages, manage all the combination juggling and crunching for you, and finally announce the winning combination when the experiment ends. We ran a quick experiment for one of our clients and achieved 129% improvement in conversion rate. This is just the beginning and it is on top of an already high performance landing page.

If you have a client that is investing money in Adwords, GWO is a must. You’ll improve their conversion rate and they’ll reward you for the improved Return on Investment (ROI). We offer Google Website Optimizer services to anyone that is interested. We’ll be more than glad to help you!

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.