In an announcement last April, Google unveiled new efforts to provide more secure browsing experiences within Chrome with the use of a warning message in their new browser, Chrome 62.

Image Source: Google

Sites that have not fully migrated to an HTTPS experience will be impacted if they have text based or password based input on their pages. In other words, if your HTTP page has a form, chances are the new Chrome browser will display a “Not Secure” tag in the browser location bar. Types of forms can be search entry, contact us forms that ask for user input.

The impact on SEO

While this doesn’t currently have major SEO implications in the short-term, HTTPS has been a minor ranking factor according to Google for some time now. This change may affect user experience since ‘Not secure’ messages can discourage customers from entering sensitive information about themselves including but not limited to: personal information, email addresses, personal/shipping addresses, and more.

As a result, HTTP pages collecting this sensitive data that are also tied to your KPI or conversion metrics can see a dip in performance from all channels, including SEO. Moreover user perception is an important component of the conversion cycle, and items that negatively impact brand perception should be avoided, whenever possible.

A good idea would be to add an annotation in Google Analytics in mid-October to measure the impact of https:// form pages, and ensure that the change is noted for future analysis.

Google’s timeline

After October, all HTTP pages, in incognito mode, and any HTTP page where data is collected via form out of incognito mode, will display the ‘Not secure’ message within chrome browser bars (version 62 release).

While timelines for further HTTP restrictions have not yet been released, Google has publicly disclosed that the goal is to show ‘Not secure’ within the address bar for all HTTP pages, eventually.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.