Cardinal Path

Harnessing Holiday Shopping Trend Insights from Google

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday shopping strategy, don’t fret, the folks over at Google have 3 basic tips.

  1. Online is where the shoppers go first: Not only are most people doing Internet research before making a purchase, nearly half are purchasing online, too. One of their biggest sources of information and inspiration? YouTube.
  2. It is alllll about the smartphone: Over half of those who purchased online did so using their smartphones or tablets. Coveted I-want-to-buy moments are happening at all hours of the day and night on mobile devices.
  3. Hurry up, shopping season starts early: A full quarter of shoppers reported having done some holiday shopping before Halloween!

Check out Google’s full list of 2015 Holiday shopping insights, and discover 5 ecommerce techniques to make the most of the holiday shopping season.

Author

chiles

Share
Published by
chiles

Recent Posts

Optimizing Online Learning with Data-Driven Feedback and In-App Guidance

In today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top…

5 days ago

AI-Driven Marketing: How AutoML Powers Smarter Conversions & Insights

Predicting conversions is no longer optional Businesses relying only on historical data for marketing decisions…

1 week ago

Unlocking GA4 Custom Metrics: The Key to Tracking What Matters Most

Unlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with…

2 weeks ago

This website uses cookies.