Categories: Cardinal PathStrategyTechnology ServicesWeb Analytics

How much of your web content is being consumed?

Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015

One of the most common questions we get from marketers is, “How much of my website content is being consumed by my audience?” In order to truly answer this question, my colleague Alex Clemmons and I created a metric called Page Velocity to measure content consumption, as opposed to the traditional pages per session.

The principle of Page Velocity is as follows the number of pages seen after the current page is viewed / unique page views to the current page.

To get the full breakdown of how to tailor Page Velocity to measure content consumption on your site, read the complete article on Online Behavior Measuring Page Velocity with Google Analytics.

Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015 https://online-behavior.com/analytics/page-velocity

Bill Tripple

Bill is a Consultant on the Digital Intelligence team who works remotely from the Vancouver Office. His area of expertise includes Analytics Implementations for both Google and Adobe products, and he is convinced that he can track nearly anything. He is certified in Google Analytics, Adobe Analytics, and Eloqua. Before coming to Cardinal Path, Bill was the Senior Developer responsible for the countless initiatives of the Western Union Business Solutions marketing department who also had a lead role with their integrations of Marketing Automation, Customer Relation Management (CRM), and Content Management Systems (CMS). His current and past experiences in the Digital Marketing and the development industry has given him a competitive edge to easily associate and relate with both Marketers and Developers.