Technology Services

How To – 3rd level domain name strategy & subdomain name strategies

There are lots of reasons to use subdomains, what ever your reason is make sure you consider the following issues.

  1. This decision will be with your for a long time – so think it through carefully.
  2. Consider why you need a subdomain – what business problem does it solve.
  3. Search Engine Optimization
    • Use researched keywords that work for your business in the subdomain
      ex: keyword.domain.com
    • Don’t excessively use keywords in the subdomain
      ex: keyword1keyword1keyword1.domain.com
    • Don’t connect too many keywords in the subdomain
      ex: keyword1-keyword2-keyword3.domain.com
    • Ask yourself if it looks spammy or professional
  4. Keep the subdomain short as possible
  5. Make sure the subdomain is user friendly
    • You want it to be readable
    • You want it to be click able
    • You want it to be concise (a good test – could it be put on a business card easily)

Subdomain names can have big SEO benefits (the parent site passes reputation to the child), but if you push the boundary too far, you could do more damage then good. So pick wisely, think through the issues, and follow the best practices outlined above.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 weeks ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

4 weeks ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

1 month ago

This website uses cookies.