How to design dashboards that people will actually use

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Finding a data visualization solution that satisfies the needs of stakeholders can be a real issue for many organizations. Oftentimes, the effort, time, and money invested in dashboards only results in disappointment and frustration.

In order for a dashboard to be adopted across the organization, it needs to connect the right data sources, have input from all stakeholders, and be usable and understood by the teams who are using it.

If you’d like to learn more about how to avoid the three most common issues with dashboarding projects, check out my latest article on Marketing Land.

Also, be sure to register for our Marketer’s Guide to Digital Dashboards webinar next week. If you can’t make it, an on-demand will be available afterward.

Nick Iyengar

Nick is Vice President of Analytics at Cardinal Path, where he is responsible for the commercialization and delivery of Google Analytics and related services. When not working with clients, Nick authors original research, articles and blog posts, and speaks at conferences around the world. He is an alumnus of the 2023 college football national champion University of Michigan.