Cardinal Path

How to Ramp Up your Media Measurement

Cardinal Path’s David Booth outlines five key areas that marketers can address to start optimizing their media investments, and demonstrating ROI:
This MarTech Today article gives actionable advice for kickstarting any media measurement program.
CP Marketing

Share
Published by
CP Marketing

Recent Posts

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's…

4 days ago

Optimizing User Experience with Amplitude Guides and Surveys

Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first…

1 week ago

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so…

2 weeks ago

This website uses cookies.