Improving Digital Experience with Merkle | Cardinal Path & Optimizely

We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together two industry leaders in the digital marketing and optimization space and will provide organizations with even more tools to improve their digital experiences and drive conversions.

Optimizely is a versatile platform that is well-suited for organizations in a variety of industries. It is particularly effective for companies with high web traffic volume, as it can handle large volumes of data and testing at scale. Additionally, organizations that have a complex use case or optimization roadmap will benefit from Optimizely’s ability to perform server-side testing, multivariate testing, and personalization at scale.

Organizations of all sizes and structures can benefit from Optimizely’s capabilities. Small businesses can use Optimizely to improve their website or app and drive more conversions, while larger enterprises can leverage Optimizely to test and optimize multiple digital touchpoints at once. Optimizely can be customized to fit the needs of any organization, making it a powerful tool for digital optimization.

One of the key benefits of the Merkle | Cardinal Path and Optimizely partnership is the ability to seamlessly integrate Optimizely with other popular martech platforms. This includes Google Analytics 4 and Big Query, as well as a variety of other UX, CDP, CRM, and CMS platforms. This integration will allow organizations to leverage the full capabilities of their martech stack and create a more unified customer experience across all touchpoints.

At the end of the day, we understand that organizations may need assistance in migrating from Google Optimize to Optimizely. We are here to help with the entire process, including assessment, pricing, migration, and pilot launch and support. As a leading digital optimization consultancy, Merkle | Cardinal Path is uniquely positioned to assist organizations in making the most of this powerful new partnership.