According to the forecasts coming from ZenithOptimedia, the Internet's share of global ad expenditure was 5.7% in 2006, and it will grow to 6.6% in 2007 and 7.3% in 2008. And worldwide Internet ad expenditures will grow from $18.6 billion last year to over $24 billion this year, $29 billion in 2007 and $34 billion in 2008.
| Worldwide advertising spending, by media 2006-2008 (% of total) | |||
| 2006 | 2007 | 2008 | |
| Television | 37.7 | 37.7 | 37.9 |
| Newspapers | 29.2 | 28.6 | 28.0 |
| Magazines | 13.0 | 12.9 | 12.7 |
| Radio | 8.4 | 8.2 | 8.0 |
| Internet | 5.7 | 6.6 | 7.3 |
| Outdoor | 5.5 | 5.6 | 5.7 |
| Cinema | .4 | .4 | .4 |
Amazingly, this year Internet marketing will garner more then 10% of total spend in certain countries like the UK (12.9%) and Sweden (10.5%).
This is positive news for us and our customers.
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