According to the forecasts coming from ZenithOptimedia, the Internet's share of global ad expenditure was 5.7% in 2006, and it will grow to 6.6% in 2007 and 7.3% in 2008. And worldwide Internet ad expenditures will grow from $18.6 billion last year to over $24 billion this year, $29 billion in 2007 and $34 billion in 2008.
Worldwide advertising spending, by media 2006-2008 (% of total) | |||
2006 | 2007 | 2008 | |
Television | 37.7 | 37.7 | 37.9 |
Newspapers | 29.2 | 28.6 | 28.0 |
Magazines | 13.0 | 12.9 | 12.7 |
Radio | 8.4 | 8.2 | 8.0 |
Internet | 5.7 | 6.6 | 7.3 |
Outdoor | 5.5 | 5.6 | 5.7 |
Cinema | .4 | .4 | .4 |
Amazingly, this year Internet marketing will garner more then 10% of total spend in certain countries like the UK (12.9%) and Sweden (10.5%).
This is positive news for us and our customers.
One of the most common questions we get about GA4 isn’t really about GA4, itself.…
Using engagement data to improve website performance is a near-universal use-case for users of Google…
Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in…
This website uses cookies.