Beyond Web Analytics has a wonderful interview with Justin Cutroni, talking about his history with web analytics, the new GA interface, where he thinks that Google’s analytics strategy is going, and of course, the creation of Cardinal Path.
Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools…
In our previous post, we covered why custom metrics in GA matter and how to…
In today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers,…
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