Technology Services

JavaScript onClick Google AdWords Conversion Tracking

Original posted on Erik Vold’s Blog

This is really just a technique to convert the provided Google AdWords Conversion Tracking Code into something more a little more useful.

Take the conversion code provided, usually something like:





]]>

And convert it into this:


var uniqueConversionFunctionName = function(){
var image = new Image(1,1);
image.src = “https://www.googleadservices.com/pagead/conversion/1234567890/?value=1&label=Purchase&script=0”;
return;
}

]]>

Notice that in the second block of code above, I’ve taken the source of the image which was provided by Google in the first block of code’s noscript tag.

That’s it! with this your Google AdWords conversion no longer has to be a landing page, it can be a button click event, or whatever else you want it to be.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 weeks ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

4 weeks ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

1 month ago

This website uses cookies.