Web Analytics

Landing Page Optimization: A Process using Google Analytics and Google Website Optimizer

On February 5th VKI Studios will be sponsoring an American Marketing Association live webinar. This webinar will focus on demonstrating how companies can effectively drive improvements to their web sites by creating and implementing a process based approach to analytics and testing.

Presenting will be Tom Leung, Business Product Manager at Google and myself John Hossack, VP at VKI Studios.

Tom will address some testing best practices, a methodology for selecting the best pages to test, as well as offer some ideas of what one should test on a given page.

I will then go through a case study of an online retailer that will illustrate how our process driven approach to landing page and funnel optimization has lead to a 300% increase in monthly revenues in a 12 month period.

If you are interested in learning how to improving your websites performance, then this is webinar that you should attend.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

1 month ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

2 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

2 months ago

This website uses cookies.