Local reviews, custom reports and more – The Monday Dec 6th Roundup
What a week. All the wikileaks news must have everyone just itching to write. Despite relatively little news (people are STILL talking about the decormyeyes dude), there’s been an abundance of posts. So this week we’ve got some really great stuff.
For the SEO’s there’s conversation on the roles of number of reviews versus rating for local search. For developers there are 100 CSS tricks, for analysts three useful custom reports by Avinash Kaushik, for UX people there’s online card sorting, and for everyone else… well, read on.
How do you define your Blog’s target readers? Well, according to socialmediatoday you do it by… getting some one else to do it. Seriously, your advice on how to define your target readers hire trained experts? If people were doing that, why would they be reading your post? Gah.
Technology
Six Revisions has 100 exceedingly useful CSS tips. No, they really are, and although some of them are pretty basic, there’s lots of information that I didnt know about.
A list apart has a guideline to getting started with ARIA and progressive enhancement. For those who don’t know, progressive enhancement is a development process to assure best practices, while ARIA is a specification designed to provide accessibility at a technical level.
Web Analytics
The GA blog has part two of its three part guest series on analyzing and optimizing for mobile, by the guys over at E-Nor. I do have to wonder what site they’re looking at that made 57% of its mobile revenue off of iPads, though. Maybe an iPad skin store?
And of course Avniash has a zinger of a post on custom reports. In fact, he has 3 ready made custom reports that you can import directly into GA with a mouse click. Ok, some of them require a little more than a mouse click for more advanced features (like measuring “engaged visits”), but for the most part it’s pretty straightforward.
Meanwhile Brand Strategy Insider has an incredibly detailed post on using personas to build stronger brands. I’m not entirely done it yet, but for anyone unfamiliar with personas and Joseph Campbell, it’s one hell of a read.
Miscellaneous links of the week:
Our friends over at GetElastic have a post on the problems with horizontal integration in online industries. I’m not really sure where The Digital Divide (or the gap between people with effective access to information), but hey, it’s good advice.