If you are reading this blog post you probably already know the huge potential that exists with paid search marketing. Running PPC campaigns is not a simple task and it is getting more and more competitive. Jupiter Research predicts marketers will be increasing their paid search budgets by 15% year over year for the next 4 years. If they’re right, you and your competitors are likely going to be part of this growing trend.
If you are going to be spending more money on paid search what are you doing to ensure that you are getting the biggest bang for your buck?
Paid search allows you to track, measure and optimize/test and now you can easily personalize your unique landing pages. Your paid search campaigns exist in a competitive environment that is constantly evolving.
Too many people have a ‘set it and forget it” attitude towards PPC. To fully take advantage of your PPC campaigns you not only need to think about what happens before the click, but also what happens after the click. How many convert? Where are they exiting? Is there a segment of visitor who converts better than another? The list of questions can go on and on.
To learn more about how the make the most of your paid search campaigns by personalizing your landing pages, join Carolyn Gardner, Director of Customer Experience at Sitebrand and John Hossack from VKI Studios, as they discuss strategies to help you make 2009 the year you get serious about engaging, persuading and converting search traffic on your website:
- What’s stopping your search traffic from converting?
- Why should marketing beyond the landing page be a new mandatory?
- Which specific analytics reports really matter when it comes to search strategies?
- Why is it no longer acceptable to treat all your search efforts the same?
- What can you do to better optimize your search ROI in 2009?
