Measuring Social Media Marketing

While the landscape for web and mobile analytics is more consolidated, has matured over the years, and major players are solidifying the lead with constant innovation, social media analytics itself is still evolving.

Google the phrase “Social Media Analytics” and you get this definition (which is pretty accurate):

“Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.” – (techtarget.com)

But what product, tool or platform should you acquire, learn and use? Before you invest in a technology, identify your measurement needs and what’s important for your brand. Then seek a vendor that can help you meet those needs.

In this post, while we don’t mean to show you a list of top social media analytics tools or the best free social media tools, our pretty illustration (well, we hope you find it pretty!) is meant to highlight three aspects of social media analytics:

Sentiment Analysis
Quantitative Analysis
Web/Mobile Analytics

Under the three areas, we do list our preferred vendors and platforms, however, there are many technologies in this space and this is not meant to be an exhaustive list. We hope this illustration helps you in this process!

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.