Second day at the Google Analytics Summit here at Google and I am surrounded by some of the brightest and most intelligent gents and ladies in the industry. Avinash Kaushik, Google Analytics Evangelist, is the keynote. The topic is titled “crime against humanity”! 🙂
With his usual charisma and humor, Avinash covered a number of areas including the process of making decisions and smart analytics. I’ll summarize a few points in this post. This is not meant to be comprehensive so to get more, buy Avinash’s new book! :)) .
And finally think of outcomes and behavior that adds value to business.
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