Everyone is talking Google’s officially released SEO Report Cards, so – as usual – we’re not. Instead this week we have how to work with multi-regional websites, syncing Google Apps with Microsoft Office, and getting started with conversion testing.
Internet Marketing and SEO
- We start the week with Google’s webmaster central blog, on working with multi-regional websites. This is one rich post, with advice on choosing TLD’s, geotargeting, URL structure, and more. A must read for anyone working with international websites.
- From Six Revisions, how to promote your work through collaboration. Some very good ideas in here.
Technology
- Google has opened up the Apps Script Gallery, so you can all share your Google Apps scripts.
Web Analytics
- Avinash is back with more on determining appropriate KPI’s. This time it’s the “Three Layers of So What” test, and how you can use it to make sure your data is actionable.
Web Usability
- Six Revisions has a wonderful quick guide to getting started with conversion testing, beginning with understanding analytics data, and moving on through user testing.
- Looks like I am not alone in complaining about EasyJets user experience. Good Usability has a fun post on designing web forms which addresses how EasyJet makes some subtle but crucial mistakes.
Miscellaneous links of the week:
- Oh my god, they’ve done it. They’ve bloody done it. The mad geniuses at Offisync have created a means to integrate Microsoft office and Google Docs. This will, they claim, allow you to write a doc in Microsoft Word and when you save it, have it sync with a Google Doc.
- The Harvard Business Review has some tips to being a good public speaker. Of note, listen to your audience. Ignoring them and just talking leads to unengaging presentations that do little more than help people catch up on their sleep.
