New England Society of Association Executives

PublicInsite President Alex Langshur will be presenting a seminar called Maximizing and Measuring the Impact of Your Association Online at the New England Society of Association Executives (NESAE) Technology Conference March 25, 2011.

Have you managed or been asked to evaluate the impact from a media or promotional campaign? Do you want to be able to demonstrate effectiveness and measure the value of your online investments? Are you looking for better metrics than simply reporting visits or page views? Would you like to know how different target audiences respond? Not sure how to measure and report on the campaign outcomes?

If any of these questions resonate with you, then join us as we present a best practices session on how to use web analytics to measure all your online activities (social, mobile, web, email, video, etc.). More than ever, communication professionals need to be able to demonstrate impact and value for money given ever tightening budgets and increased focus on outcomes. The good news is that the tools and approaches to help you do so keep getting better all the time.

In this session we’ll focus on the simple, practical tips that you can use right away, such as:

• Knowing enough to be dangerous: a primer on web analytics and search optimization
• How to develop an online measurement framework;
• Tips on how to evaluate performance of the marketing initiative;
• Reporting results that make senior management take notice.

For more information, visit the NE/SAE website.