Categories: Technology ServicesWeb Analytics

New Google Analytics Social Reports

This morning Google announced the next step in their social media strategy: three new social media reports surrounding social value. These three include the social value report, the social sources report and -perhaps most exciting – the social plugins report.

The Conversions Report

While previously you might be able to set an advanced segment, check sources and list conversion from there, this new report makes it as easy as the click of a button. Now you can see what goals are converting with assistance from social channels.

Social Sources

While this one seems a little lackluster at first (you could see aggregate traffic with advanced segments after all), however it also provides the ability to see social visitor flow, which may end up being an incredibly useful feature.

Social Plugins

This is the meat and bones of this set, giving you a summary of off-page social actions. This gives you an idea of what kind of content is popular across social groups. You can see what was shared, where, how, and comments. Basically, this is the social report everyone was waiting for.

The only question is how useful this is when Facebook and Twitter, two of the largest social media sites, aren’t social data hub members. Not to mention that I think we’re going to notice huge discrepancies between social media networks. Still, it should lead to some amazing data analysis opportunities.

Kent Clark

Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water. Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place. Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction. He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.