In response to Amazon.com’s dominance in e-commerce, major retail chains are reacting by pushing omnichannel initiatives. They’re creating customer experiences that combine traditional brick-and-mortar stores with web and mobile commerce properties to try and attract new shoppers, improve sales, and drive profits.
Is it working? InternetRetailer.com’s recently published report, Omnichannel Winners of the Top 500, explores this question by outlining what some of the largest retail chains in the U.S., including Wal-Mart, Macy’s, Nordstrom and Target, are doing in terms of omnichannel and analyzing the results they’re getting.
The report, available for download here, also contains an exclusive survey on consumer attitudes on the the omnichannel shopping experience, data that compares sales via e-commerce to sales via physical stores among the top retailers, and the results of an interesting test of retailers’ omnichannel capabilities that involved one of the report’s editors doing last-minute holiday shopping via an online-to-store shopping journey.
Read the full report.
