Open source, deliverability and the end of the internet – The Monday Jan 24th Roundup

It must be that time of the year. The roof across the street is now the pool across the street. Even the birds are hiding away.

This week the news is slightly less torrential than the rain, but there’s still a lot happening: from from-name’s effect on deliverability to Google dropping non-open sourced codecs from Chrome, to the world running out of IP addresses.

That’s going to happen this week, by the way. No more IPv4 IPs. It’s the end of the internet as we know it.

• We start the week with news from SEORoundtable on Googles news plans to reduce spam by not ranking spammy comments and detecting hacked sites.
• Deliverability.com claims that new tests of their have found that Yahoo mail now places heavier authority in the from name(that’s the name before the @ sign) and may filter perfectly legitimate mail to the trash in certain circumstances. The main problem seemed to be multiple from names.

• Google has announced that it’s dropping h.264
• Vince Cerf takes credit for running out of IP addresses. He’s wrong.
  Web Analytics
• Stephan Hammel has released GA Addons v2.1.2, with a handful of cool new features.
• Google has released a new ActionScript 3 library for The API.
  User Experience
• Get Elastic has a pretty cool post on redesigning for post-add-to-cart conversion using eye tracking.
• New to the Roundup: Ryan Spoon has an example of “gamification done right”: Starbucks Cards.
  Miscellaneous links of the week:
• Twitalyzer writes some thoughts on thought leadership and how people who we don’t like can still be great. In this case, they talk about how Nicole Polizzi (aka. Snooki) has managed to pull off an amazing twitter account, with 1.15 million followers.
• IBM Developer works has a post on the amount of personal data that often gets hidden in documents we send out. For instance, a history of changes can often be found in Word docs,  PDF contains a plethora of hidden info, and even files like TIFFs and PNGs can hold a fair amount of meta data.