Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first world, optimizing web and app experiences based on real user feedback drives better engagement, retention, and revenue. The challenge? Most VoC data tools are point solutions that don’t natively integrate with broader analytics platforms..
With Amplitude’s new Guides and Surveys, businesses can now seamlessly integrate qualitative user feedback with the clickstream/event-based data they already collect. This unified approach eliminates the friction of juggling multiple tools and empowers organizations to:
- Capture Contextual Feedback: Deploy in-app surveys that trigger based on user behavior, ensuring responses are timely and relevant.
- Guide Users Proactively: Offer interactive walkthroughs and in-app messages to improve onboarding, feature adoption, and engagement.
- Test & Iterate Seamlessly: Experiment with different survey formats and activation strategies, refining experiences based on real user interactions.
Why Integrated Feedback Matters
Traditionally, VoC data collection has been fragmented—analytics teams rely on disparate tools for behavioral insights and customer feedback, leading to silos and inefficiencies. Amplitude’s Guides and Surveys closes this gap, allowing businesses to collect, analyze, and act on user insights in a single, seamless platform.
With everything in one place, analytics teams can:
- Make faster, data-driven decisions without switching between tools.
- Ensure consistency across feedback and behavioral analytics.
- Streamline workflows, reducing time spent on manual integrations.
- Optimize user experiences in real time, resolving UX issues before they cause a user to abandon a task.
A/B Testing for Better Engagement
Another key advantage of Guides and Surveys is the ability to test different survey formats, questions, and messaging to optimize engagement and response rates. Similarly, businesses can experiment with various activation strategies—such as targeted guides for different user segments—to determine what drives the best outcomes.
The Future of Customer-Centric Optimization
By integrating user feedback directly within the analytics workflow, Amplitude’s Guides and Surveys enables businesses to move beyond assumptions and make experience optimization decisions backed by real customer insights – both qualitative and quantitative. Whether improving feature adoption, refining user journeys, or enhancing overall customer experience, this new capability ensures that every optimization is guided by data that matters most—your users’ voices.
Connect with us to build a robust VoC data strategy.
Learn more about Amplitude’s Guides and Surveys here.
