Last week our own David Booth did a podcast with Online Marketing Secrets for Small Business on AdWords remarketing and retargeting. He discusses how retargeting is pushing an audience targeting model and changing display advertising.
As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…
Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…
Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…
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