Over the last few months it seems that a good percentage of the business we are getting is of the consulting or audit nature. Instead of clients asking us to implement PPC, they are actually complaining about PPC and how they are not realizing the anticipated ROI.
I once heard that “PPC is so easy to learn but it takes a lifetime to master”. That is so true! It only takes minutes to set up a campaign but few people invest the time to do the job right.
One of the most common mistakes we find when we audit an existing PPC account is the lack of meaningful account structure. The advertiser will create one campaign and then throw in all types of keywords in to one ad group. After turning the traffic on, they wonder why they are not seeing a good ROI!
It takes work and effort and creativity to implement a high performance PPC campaign. A recent post in the Inside Adwords blog addresses this issue of PPC Account Structure. Take look and re-examine how you set up your Adwords campaigns and see improvement & ease of management almost immediately.
We would love to hear your questions or comments!
