Register for our upcoming webinar with the AMA: “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”

City Billboard with Modern Buildings Background

Wednesday, February 8th, 2017, 12-1pm CST

It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted?

In our upcoming webinar with the AMA, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve for this problem with dramatic results: 33% more incremental revenue, with 26% less budget, for an overall 80% improvement in their marketing ROI.

Plus, learn how marketing budget optimization techniques can deliver transformational insights, including:

Expected return on investment for varying scenarios and levels of media spend
Likelihood of profit and sales targets being achieved
Allocation of budget between brands and sub-brands, campaigns and supporting core products, and between media channels
Whether to use a continuity, drip, or burst strategy for your campaign for best results

This session is lead by Irina Pessin, Managing Partner, New York, Cardinal Path, and Andrew Dodds, Managing Partner, Data2Decisions, Canada.

Megan Coupar

Megan joined Cardinal Path in 2016, bringing with her a depth of experience managing brands and products for organizations in the technology sector. She is passionate about implementing compelling marketing campaigns which improve brand awareness and product adoption, and result in a positive impact on sales & revenue. As Cardinal Path’s Marketing Communications Manager, she oversees brand and product marketing strategy, communications, and public relations programs.