If you want to use your analytics to gain insights that move your audience to action, it’s not enough to collect and measure your data in an ad hoc manner. A measurement framework is needed to bring structure, context, and clarity to your data and focus your marketing initiatives towards a common business goal.
Join us on Thursday, September 22, 2016 at 11:00 A.M. PT / 2:00 P.M. ET for a live Internet Retailer webinar sponsored by Cardinal Path: “A Guide to Activating Audiences Using Analytics”.
Nick Iyengar, Associate Director of Digital Intelligence at Cardinal Path, will outline the content of a measurement framework which includes customer journey mapping, KPI development, and segmentation framework, and will demonstrate how these will help to mobilize your data and compel your audience to take action.
Join us, and experience the benefits you can gain from enabling a robust measurement framework for your organization.
