Search Activity Posts Big Numbers

It appears that the search market is alive and well. ComScore released the findings from their report showing the worldwide search activity in August of 2007. Google is still the worldwide leader with over 60% of the market share. It is interesting to note that Youtube searches (5 billion) account for a little over 13% of all Google searches. Yahoo comes in at a distant second while Chinese search engine, Baidu comes in third place. Microsoft continues to hold a minor presence in the search market in fourth place.

We should note that this data does not include searches conducted on public computers or mobile devices. This would indicate that there are actually even more people performing searches on the internet. As mobile device and wireless technologies continue to become more prevalent, the number of searches performed will continue to grow. A couple of interesting notes include the fact that the Asia-Pacific market has the highest search volume of all regions, while the Latin America region having the smallest internet population has the most searches per searcher. If these markets continue to grow at their current rates, they could open some great international search marketing opportunities.

To put this all in perspective, let’s take a look at the average number of searches in a little shorter time period. Breaking down the number of worldwide searches conducted in August of 2007, you can see that the average number of searches performed worldwide on a daily basis is nearly 2 billion! That’s over 22,000 searches conducted per second, which presents a whole lot of marketing opportunity!

With an audience that size the question isn’t, “Why would I start a search marketing campaign?” It’s “Why wouldn’t I start a search marketing campaign?” WebShare (now Cardinal Path) is a Google Website Optimizer and Analytics Authorized Consultancy as well as a Google Adwords Qualified Company. We offer a variety of services including search engine optimization and search and conversion marketing to help you make the most of your search marketing efforts, and get an edge on your competitors.

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.