So GA v5 is now public for everyone, and I encourage you to grab our guide on the V5 interface and start playing with all the new features and options. There are a lot of new features, some really smart changes and some that make me whine whhhhhyyyyyyyyyy. So it goes, no redesign is ever perfect, I guess. Still, two steps forward, one step back.
This week we have posts on measuring SEO performance, Seminars for Success in Canada, and the pros and cons of A/B and Multivariate testing.
Create
- We start this lazy week with… Avinash Kaushik!? Yeah, Avinash has 11 digital marketing crimes against humanity which are surprisingly development oriented. Stuff like gratuitous use of flash, not having a mobile site (err… uhh… yeah…) etc. Stuff that will affect your online marketing across the board.
- Another odd one for our ‘create’ section: from SEO by the Sea, what is website quality? In his classic citation rich style, he explains how site quality is measured by search engines and the like.
Attract
- Ani has a new post on measuring SEO performance. Specifically, on using objective measurements to improve both organic visitors and profit from them.
- I love this stuff. Search Engine Land has a post on automatic algorithms and how they are fundamentally changing the shape of SEO. Specifically they are talking to Yandex’s Andrey Gulin about how Yandex now uses machine learning algorithms guided by human set goals. Cool.
Analyze
- Beyond Web Analytics has an interview with Justin Cutroni discussing, amidst other things, the merger of Webshare, PublicInsite and VKI Studios into Cardinal Path.
- Ok, I’m cheating, I’ll admit. We have a post on how Google has started up Seminars for Success in Canada with Cardinal Path teaching the Vancovuer/Victoria courses. Come out, it’ll be great.
Optimize
- Six Revisions has a series of effective communication tips for web designers. Basic, but good stuff about reactive design, optimizing content and more.
- Wider Funnel has some A/B split vs. Multivariate pros and cons, and some of them are really good, but all you really need is the following:
“For Conversion Optimization, should I run an A/B Test or a Multivariate Test?”
The short answer is: “Yes”!
