I was recently handed a copy of Seth Godin's book, The Big Red Fez: How to Make Any Web Site Better. I thought I'd share my impressions.
On the downside, the book is now six years old. That's a long time in Internetville; some of the ideas no longer seem ground-breaking. And all of the websites he critiques have been updated since the book was written.
Still, the book's main points – if no longer revolutionary – are sound. I'm going by memory here, as I've since passed the book along to coworker. But my main takeaways were:
Much of the above sounds obvious, but clearly it's not obvious enough: most websites still don't pass the “monkey looking for a banana” test. So it's good to be reminded of these fundamentals.
Big Red Fez, is a quick and compelling read, written in a lively style with a healthy sprinkling of humor.
Steve Krug's Don't Make Me Think is the ideal book for 5-hour flight. Big Red Fez, at just over 100 short pages with plenty of screen shots, is ideal for a 1-hour flight. Recommended.
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