Slice and Dice Your Data Using Google Analytics and Tableau

HAIIYAAA!

As marketers, we have an overwhelming ubiquity of data! What do we do with it?!

We still see organizations, the big ones and small ones, using top level aggregates. You wont get any insight unless you segment -slice and dice! Use Tableau and Google Analytics to integrate, contextualize and visualize all your data from the Web, Mobile, eMail and backend. You can really extract valuable insights this way, tell a better story and finally make the tough marketing optimization decisions based on your data!

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.