Photo credit: iStock photo
Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still struggling to adopt a data-driven strategy in this increasingly complex martech landscape.
In this year’s State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we show that while marketing analytics adoption is at an all-time high across leading online retailers, many organizations are still falling short of activating their data, through testing, optimization and personalization tools.
You can download the report here and see how the leading online retailers are using marketing analytics platforms, tag management systems, and testing and personalization tools to gain competitive advantage.
If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's…
Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first…
The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so…
This website uses cookies.