State of Digital Marketing Analytics in the Top 1000 Online Retailers: Report

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Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still struggling to adopt a data-driven strategy in this increasingly complex martech landscape.

In this year’s State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we show that while marketing analytics adoption is at an all-time high across leading online retailers, many organizations are still falling short of activating their data, through testing, optimization and personalization tools.

You can download the report here and see how the leading online retailers are using marketing analytics platforms, tag management systems, and testing and personalization tools to gain competitive advantage.

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Megan Coupar

Megan joined Cardinal Path in 2016, bringing with her a depth of experience managing brands and products for organizations in the technology sector. She is passionate about implementing compelling marketing campaigns which improve brand awareness and product adoption, and result in a positive impact on sales & revenue. As Cardinal Path’s Marketing Communications Manager, she oversees brand and product marketing strategy, communications, and public relations programs.