Targeting on Intent and in-video ads – The Monday Oct 25th Roundup
It’s almost Halloween, which means that it’s almost time to find a new image for the roundup. And as always, with Halloween comes the rain, loads and loads of it.
This week we have a bunch of posts from around the web, including John Mu on how Google may change your title tags, adage on in-video ads, Michael Gray on conditionally changing content based on traffic intent, and James Kobielus on using analytics to tell who has the biggest impact on customer satisfaction.
Adage reports that a new study by “the CW Network” shows that users watched 95% of commercials that accompanied streaming content. This is all good and fine, but lets face it: this data isn’t that useful. Why are people watching it? Are they going to be favourable toward it? Why is it that as we move more and more towards interactive, targeted marketing, these big advertising groups are still spending boatloads of cash on implementing last-generation marketing tactics?
Six revisions has a set of random CSS tricks that you may not know about. Some of them are obvious (like using ) and some of them silly (like enlarging a div on hover), but a couple are useful.
Web Analytics
Avinash is back, this time with the best Web Analytics 2.0 tools. Some really great tools in here that I didn’t even know about, like Percent Mobile.
Talk about going back to basics… Six Revisions has a post on hyperlink design, and why it is so important. I don’t know, at this point we’re so trained to see links that I doubt anything short of bad design is going to make a real difference.