As marketers seek to better segment their audiences by merging their own customer data with third party information, the Data Management Platform has taken on a life of its own, according to a new report by Forrester.
In this AdAge article, “New Forrester Study Singles Out Top Data Management Platforms: Adobe Is Becoming a Powerhouse in Nascent Data Management Platform Sector,” Forrester Principal Analyst, and report author, Joanna O’Connell suggested that though identifying leaders in a space is helpful, what’s most important in picking this type of partner is first identifying your needs.
“Take a look at what you’ve already got, figure out where there are holes and then fill them,” she said.
Read the AdAge article here: https://adage.com/article/datadriven-marketing/marketers-dmps/243746/
One of the most common questions we get about GA4 isn’t really about GA4, itself.…
Using engagement data to improve website performance is a near-universal use-case for users of Google…
Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in…
This website uses cookies.