The market research and consulting company, MarketsandMarkets, recently estimated the global big data market to be $14.87 billion in 2013 and expects it to grow to $46.34 billion by 2018, reflecting widespread adoption of data capture, processing and analytics capabilities in every sector from consumer packaged goods to financial services and healthcare.
While not at the leading edge of data analytics strategy adoption, the nonprofit sector has made inroads using their organizational data to improve research, service delivery, volunteer recruitment and donor retention programs in addition to awareness-raising of their mission.
What has heretofore been unknown is to what extent the nonprofit industry has adopted data analytics practices, which platforms they use to capture and analyze data and what we can learn from nonprofit pioneers in the data-driven marketing and communications space.
This white paper explores the nonprofit industry’s adoption of digital data including data analytics practices, which platforms they use to capture and analyze data and what we can learn from nonprofit pioneers in the data-driven marketing and communication space.
The paper highlights insightful findings gathered from the United States’ top 50 nonprofit organizations to determine their use of online performance measurement tools to engage stakeholders, drive donations and measure success.
In this white paper, you will learn about:
- Opportunities for developing data analytics expertise in order to drive more engagement
- Leveraging data from online channels to make better business decisions and improve overall effectiveness
- Key findings that conclude the online analytics maturity assessment of the Top 50 U.S. Nonprofits
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